SEO Services

Search Engine Optimisation is a longer term strategy to establish your business without paying per click or view and is based on relevancy, accessibility and authority

SEO Services include

  • Industry analysis
  • Semantics & structure
  • On- & Off-site optimization
  • Content marketing recommendations
  • Search strategy & more: 

Industry or niche analysis:    

  • Seasonality 
  • Traffic volumes per GEOs  
  • Competitor’s traffic, pages that drive traffic 
  • Competitor content analysis. 
  • Competitor link analysis: volume, types, growth rate and more.  

Semantics 

Semantic core with search frequency:  

– main keyword list,  

– lost semantics as compared to competition,  

– full semantic core of the given niche.  

Page relevancy based on search intent. 

 Structure  

  • Define types of pages that need to be created. 
  • Set up internal links between pages. 
  • Provide recommendations regarding how the pages are linked: context, block, breadcrumbs, filters, tags and so on. 

On-Site Optimisation 

  • Check and monitor site index: sitemaps, robots.txt, meta robots, Search Console. Analysis of non-indexed pages quality. 
  • Technical issues analysis: broken links, server response codes, duplicate pages, load speed, mobile-friendly. 
  • Technical recommendation for page filters, tags and site pagination.  
  • On Page optimisation analysis of all types of pages. 
  • Manually create meta data (title, meta description, H1) for the priority types of pages. 
  • Create templates for meta data (title, meta description, H1) for the other types of pages. 
  • Search optimization of on-site images.
  • Existing content analysis (targeted pages). Creating recommendations for new content to copywriters.  
  • Checking the overall functionality of the website. 

Off-Site Optimisation 

  • Develop a very secure link strategy based on competitor analysis. 
  • Determine priority pages, link types, anchors and budgets. 
  • Develop link buying plan for 3-6 months. We can modify the plan after 3 months based on the pace of linkbuilding. 
  • Get links from press releases, guest posts, forum posts and other types of content based on the chosen strategy. 

Internal Content Marketing 

  • Internal Content Marketing strategy development:  
  • Analysis of competitor content formats used: reviews, news, guidelines, post frequency. 
  • Analysis of competitor content types used: images, videos, infographics, texts.  
  • Create an information semantic core and potential topics for the articles based on competitor landscape and niche or industry trends. 
  • Content plan creation. 
  • Develop detailed descriptions for the content to be created. 

External Content Marketing 

  • External Content Marketing strategy development: 
  • Analysis of competitor content formats used: reviews, news, guidelines, post frequency. 
  • Analysis of competitor content types used: images, videos, infographics, texts.  
  • Create an information semantic core and potential topics for the articles based on competitor landscape and niche or industry trends. 
  • Content plan creation. 
  • Develop detailed descriptions for the content to be created. 
  • Identify possible platforms for the relevant content to be published. 

SERM

  • Evaluate the quantity, types and sources of negative mentions. 
  • Develop a strategy to push or replace negative mentions. 
  • Create reviews on different platforms: Facebook, sites and review aggregators.  
  • Create relevant content to push negative mentions from the most viewed search results. 
  • Reinforce the needed content by relevant links that will improve the ranking. 
  • Monitor and modify the strategy based on performance. 

Search engine sanctions 

Help to remove the sanctions enforced because of spammy micro layout, bad quality links, low quality content and Panda. 

Multiregional optimization  

  • Competitor and demand analysis: seasonality, link profiles, assortment, analysis of content types in different geo, technical recommendations to implement multiregional strategy. 
  • Local link building. 
  • Local content for the website. 

Search strategy 

  • Competitor and demand analysis: seasonality, link profiles, assortment, analysis of content types. 
  • Detailed analysis of rapidly growing competitors.  
  • Alignment of priorities with client goals and budgets. 
  • Development of internal content strategy. 
  • Development of link building strategy.  
  • Localisation of content, meta data, menus. 
  • Team building and communication. 
  • Editing of translations. 
  • Agree on upcoming workload, timelines and budgets. 

Let's Work Together!